References by Erin Cavusgil
All you need to know about business in China. McKinsey, April 2014.
Five myths about the Chinese economy. McKinsey Quarterly, Nov 2015.
Desphande, Rohit. Global Marketing. Harvard Business Publishing.
Made in...Which Country? Nielsen, Apr 2016.
Urban world: The shifting global business landscape. McKinsey, Oct 2013
Modern grocery and the emerging-market consumer: A complicated courtship. McKinsey, Aug 2015.
The four global forces breaking all the trends, McKinsey, Apr 2015.
Why yesterday’s channel practices won’t win over emerging-market consumers. McKinsey Quarterly, Feb 2015.
Emerging Markets: http://euromonitorintl.wistia.com/medias/hc7vgwe8w...
Brazil: Sao Paulo: http://www.bbc.com/travel/video/one-day-in/2012110...
Global Marketing (Oreos): https://www.youtube.com/watch?v=i29EQtnPG8U
McDonald’s Global Strategy: https://www.youtube.com/watch?v=i29EQtnPG8U
The Globalization of Starbucks: https://www.youtube.com/watch?v=c-KKy-03O5A
References by Gary Knight
S. Silbermann (2012), “How Culture and Regulation Demand New Ways to Sell,” Harvard Business Review, July/Aug, 104-05
H. Hong & Y. Doz (2013) “L'Oreal Masters Multiculturalism,” Harvard Business Review, June, 1-6
V. Mahajan (2013) “Understanding the Arab Consumer,” Harvard Business Review, May, 128-132
D. Bell & M. Shelman (2011) “KFC's Radical Approach to China,” Harvard Business Review, November, 137-142
M. Eyring, M. Johnson, & H. Nair (2011), “New Business Models in Emerging Markets,” Harvard Business Review, Jan/Feb, 89-95
G. Sprinkle & L. Maines (2010), “The benefits and costs of corporate social responsibility,” Business Horizons, 53, 445-53
V. Rangan, M. Chu, & D. Petkoski (2011) “Segmenting the Base of the Pyramid,” Harvard Business Review, June, 113-117
Emerging Markets and Economic Development:
Hans Rosling's 200 Countries, 200 Years (5 mins) http://www.youtube.com/watch?v=jbkSRLYSojo
China: Overview: The People's Republic of Capitalism (45 mins) http://www.youtube.com/watch?v=Mtf2H4YrYVw
Comparing the Chinese and Indian Markets
The $10 Trillion Prize: Tapping into Consumer Growth in China and India (7 mins) www.youtube.com/watch?v=2qJ3KmYDDxk
Trends in the Global Economy
Dominic Barton: Five Trends Reshaping the Global Economy (1 hour; last 23 minutes are Q&A, so you can stop after 37 mins) www.youtube.com/watch?v=E4-MyLj-LdE
Exporting and Small Firms
Strategies for Growth: Exporting Opportunities (7 mins) www.youtube.com/watch?v=YyW4pvYYjV4
Best International Advertising Awards 2011 (8 mins) http://www.youtube.com/watch?v=vCGy1n5wUA4
Bottom of the Pyramid Videos
Aravind Eye Care: The Most Precious Gift (6 mins) http://www.youtube.com/watch?v=3cjnNPua7Ag
CEMEX-Mexico (3 mins) http://www.youtube.com/watch?v=5upQTKrNa58
Hindustan Lever: Lifebuoy Soap (4 mins) http://www.youtube.com/watch?v=xut8RIwS4gk
Academy of International Business Video Depository: http://aib.msu.edu/resources/videodepositories.asp