Middle Class Scorecard
The Middle Class Scorecard
A detailed index to evaluate emerging markets
Imagine getting a clear snapshot of business opportunities in emerging markets in one easy-to-read index. It’s now possible with the Middle Class Scorecard, developed by researchers at Georgia State University Center for International Business Education and Research (CIBER).
Based on detailed measures, the Scorecard ranks the middle class in emerging markets. It considers the total expenditures and disposable income of middle class households in light of their urban context. The index looks back nine years to track benchmarks, market potential, growth rate of middle class, and its evolution. It also looks ahead six years to forecast the pros and cons of entering a particular emerging market.
Our middle class scorecard is a very flexible tool that can be easily customized. Compatible analyses are
>> Risk vs.
>> City-based market potential analysis
>> Sector-based market potential analysis
>> Company-based market potential analysis
S. Tamer Cavusgil &